Post 5

Post 5 

 How is media theory used in 2 media products and how these make the text appealing to an intended audience?

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A podcast? A YouTube video? Powtoon?

Firstly, a media theory refers to the complex of social-political principles which organise ideas about the relationship between media and society. One way that a magazine promotes the link between media and society is including a lot of information which is relevant for society and their interests. They will include gossip and news updates as well as celebrities which society and people in society will be interested in as well as younger parts of society.

 Furthermore another point is in terms of the relationship between media and society, these observations raise questions about different critical approaches, as well as about ideological positions. On the one hand, Western beliefs in democracy and freedom of choice support ideas about a free market and visions of a plurality of media and their materials. On the other hand, the freedom of institutions to produce what they like does not fit other ideological imperatives – to endorse a particular system of social morality and to protect certain social groups, for instance.

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