Post 6 – Institution research: What type of media products do they produce? (print, audio visual, audio, online). What type of company is it? (independent? Does it have a parent company? Is it a subsidiary company? Is it an int ernational company? Is it a cross media company? Is it a commercial company or a public service? What is the ethos/mission statement/values of the company? How does this reflect on the company’s work? How can you incorporate these values/ethos/mission statement into your idea? Recommended software: Padlet, Poplet. cross media company- Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. international company- an international business company or international business corporatio...
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