Statement of intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of you chosen brief? (400 words)


Magazine 1
-Winter magazine
-typography(colours and fonts)
-blue, white, male magazine

Magazine 2
-autumn/ summer maagzine
-men or women
-women(appealing to men, flesh showing)


Contents 1
Contenets2




For media studies I have chosen to do a magazine front covers and contents pages. My target audience is aimed at males in particular as there are already many magazines in the media industry that are designated for females and dedicated to them. The main genre of the magazines will be fashion as it is very popular in the media industry and there are many ranges of them that you can compare them too. In both of my magazines I will use a range of ethnicities and people from cultural backgrounds to avoid any discrimination complaints.

In the first magazine the genre and target audience is mostly males. Due to the genre being fashion for both sexes and also multi-cultural shows I didn't have many limits for my magazine design. In the first magazine I am using a male, to represent an ideal model for male audiences to be inspired from and to imitate and a very fashionable clothing to present fashion as a whole. The first magazine background will have a male in a jumper and with a very masculine stance, the jeans and jumper represent everyday clothing which is very relatable for the audiences, this therefore connotes an everyday look and a brilliant inspiration for my target audience. In the background of my first magazine, there is snow and mountains which makes the magazine look very prestigious, this could connote that wearing clothing like this and looking like the model shown on the front cover could potentially give you those feelings either as though you are in a place like that or that it makes you look as adventurous and as dangerous/ risk-taking as the model. The use of typography that I will use will be rather formal but also straight to the point so it can appeal to a range of audiences. I will also use colours ranging from dark to light blue to match and suit the other colours used in the magazine and to also make the colours used on the model to stand out. The use of light colours like white and blue shows that the certain season is winter and therefore the other colours and the intertextuality in the magazine must contribute to this.

However, on my other magazine I will use the same kind of clothing but different colours and areas. I will use more of an orange coloured jumper to connote autumn/ spring and also another male model so it will appeal to male audiences. I will also use another male in my second magazine as the audience is aimed at men, I am aware that it is possible to use a female on the front cover which could be appealing to men however, those terms and  the certain photography doesn’t appeal to me, I therefore chose to use a male model instead. I will aim to use a male model from a different ethnic background so that I can avoid any discrimination for the magazine and to make it multi-cultural.




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